When it comes to improving your digital footprint through the most influential publishing networks online, PressScape offers a transparent marketplace for sponsored content listings from thousands of vetted publishers.
A sponsored content marketplace is a platform where brands can connect with publishers to publish sponsored content (articles, thought leadership pieces, and other branded content). While most media relations efforts require a lot of legwork, a sponsored content marketplace offers a database of pre-approved publishers, fixed rates, and a standardized workflow of content submission and publishing.
They have become an integral part of today's digital marketing because they reduce the randomness and inefficiency of reaching out to random websites and pitching to journalists. Rather than spending an entire day researching potential media placements and negotiating with them, you can now browse a publisher directory, compare stats, and get published within minutes.
As a brand, you sign up for an account. Once your account is approved, you have access to a database of publishers categorized by niche, reach, country, and content types. Each publisher's page will contain information about their audience, content policy, rates, and the amount of time they take to publish content. You can then place orders, submit your content (or ask them to write it for you), and track the publishing process, all from a single dashboard.
The traditional PR outreach approach requires you to research media outlets, dig up editors' email addresses, write an email pitch, negotiate rates, and follow up multiple times. It may take anywhere from a few weeks to a few months before you get published, and results may vary.
The marketplace model offers fixed rates, negotiated with publishers ahead of time, websites are pre-verified for quality, and publishers are instantly accessible for your campaign. This means you can scale your sponsored content strategy much faster than you could with traditional outreach.
Sponsored content on established websites gets your brand out in front of a larger audience and shows you to be an expert in your industry. Additionally, being next to good content on a site that people trust helps increase the credibility of your company. Sponsored content gives companies a great way to reach out to new potential customers, leave an impression and touch these people as they make their purchasing decision.
After increasing your brand's credibility, the next best reason to use sponsored content is to gain traffic and reach. Not only does sponsored content get you in front of your target audience, it gets your content in front of users who are actively reading and seeking out information. For SaaS companies and startups, gaining authority in an industry is important to the success of your company. It gives these companies the opportunity to be seen as authorities in their space and help build trust for users.
There is a huge difference between low quality sponsored content and high quality editorial sponsored content. Sponsored content on thin content sites, with low quality pages and little to no audience will not give you the benefits you are looking for.
Editorial sponsored content gets your brand in front of the right people and is a good way to expand your reach and build your brand. There is a difference between low quality sites and high quality sites and most people will only be able to tell by visiting the sites themselves.
If you are buying editorial placements, quality is more important than quantity. A good editorial placement is one that is hosted on a site that has authority, content, readers and editorial standards. Indicators of quality include engagement, relevance, organic traffic and frequency of publication. Context matters too. Content that offers value to the readers and aligns with the publication is much more effective than generic advertorials.
The publishers listed on the PressScape marketplace are carefully selected after a rigorous screening process. Our team reviews each publisher application to ensure that they meet certain quality standards, including authentic traffic, quality of content and editorial standards. Sites listed on our marketplace are constantly monitored for signs of declining quality or policy violations and delisted accordingly.
From our unparalleled database of publisher websites, you can access a vast array of sites across almost any vertical or genre.
Software review sites, tech blogs, developer communities, and digital transformation publications
Entrepreneurship platforms, investment blogs, corporate news sites, and professional development resources
Wellness blogs, fitness publications, nutrition sites, and personal development platforms
Blockchain news sites, DeFi publications, NFT communities, and cryptocurrency analysis platforms
Gaming review sites, entertainment platforms, and lifestyle publications
SEO blogs, content marketing sites, social media publications, and advertising resources
Four simple steps to get quality backlinks for your website.
Use filters to search for niche, audience size, price, and location. Individual listings are enhanced with example content, submission guidelines, and up-to-the-minute availability.
Determine what kind of placement (standard sponsored post, enhanced editorial or branded content package) and budget are best for you.
Either submit your existing content or hire us to write a piece for you. Add the core messaging, desired anchor text and landing page.
Monitor the status of your order through your PressScape dashboard. Once live you'll receive email confirmation and verification screenshots.
| Feature | Benefit |
|---|---|
| Transparent Pricing & Publisher Relationships | With PressScape you will have a direct relationship with the publishers. There are no middlemen that take a chunk of the cost, and publishers charge what they want for their sites. |
| Real Sites | The sites in our network are all real, with real traffic and good content. We have a multi-step process to verify each site, and we continually monitor and remove sites that do not meet our standards. |
| Faster than PR | PressScape is much faster than traditional PR. Most of our sites are able to complete within days rather than weeks. |
| Payments held in escrow | We hold the payment in escrow until the publication goes live and approved by the advertiser. If the publisher can not fulfill the publication, you will receive a 100% refund. |
Digital marketing and PR agencies use Pressscape to meet their client content distribution needs. We offer white-label reports and bulk ordering to help you manage your campaigns and maintain quality.
Learn moreStartups, SaaS companies, and Enterprise Brands use Pressscape to grow their authority, increase their online footprint, and cement their status as thought leaders in their industry.
Learn moreEntrepreneurs and affiliate marketers use Pressscape to reach a wider audience and increase their credibility in their niches. Our topical inventory and flexible pricing offer something for every budget.
Learn moreYes, sponsored content on legitimate publications with quality audiences is one of the best ways to build brand reputation and introduce your brand to new customers. The important part is that the placement offers value to readers and is on a trustworthy publication with editorial integrity.
We require all publishers to keep the placements up permanently. We can't really guarantee anything is permanent since it's not within our control. However, our terms dictate that publishers should make a reasonable effort to keep the placement up and we enforce this as much as possible when we see placements come down prematurely.
Yes, this is completely up to you! You get to review everything about a site before you place an order. Nothing goes live without your approval.
Nearly all placements in the marketplace are contextual links to your website. Each listing indicates what the link attributes are and if there are any placement instructions you need to follow so you can choose placements that fit your needs.
Yes, there are verticals we have policies against. They include anything illegal, adult, and some regulated verticals. Publisher specific policies are usually dictated in the guidelines section of each listing.